10/11/2017: Guarantee - worth the paper it’s written on?

We tend to look at guarantees with a fair degree of scepticism these days, often not being sure they are worth anything and are probably just salesman’s spin.  In some cases this can be true – double glazing springs to mind as a 10 year, or even a lifetime, guarantee you may take with a pinch of salt as experience shows that not all double glazing companies last as long as their windows and ...



25/09/2017: The Price is Right ..... possibly

Because, with apologies to Brucie, the price often isn’t right! As business owners we struggle with pricing.  We worry that we are not charging the ‘right’ price, that if we charge too much we lose sales and charge too little then profits suffer.  So how do we find that magic number?  In our case ignorance is not bliss and a little certainty or insight would go an awful long way! ...